The Future of Real Estate in the Digital Age

Gone are the days when real estate investors began their home-buying process with a site visit to the latest development. The advent of digital technology has transformed the way potential home buyers invest in real estate. Right from research and investigation to buying the property and even upgrading it to a smart home, all the steps involved in the process today show the digital transformation in real estate, and we are certainly not complaining! Read on to get a closer insight into the various ways the digital age has transformed the future of the real estate industry.

Digital real estate trends on the boom

With technology, real estate is booming more than ever. People have become habitual in researching and understanding the property online with multiple factors like online presence, testimonials, virtual walkthroughs, etc. This boom has also helped a lot of people upgrade to new properties as well. Here‘s why real estate digitalisation is an upgrade to traditional real estate ways.

• Creates a virtual real estate market
• Helps you visualise your property through VR
• Showcases under-construction properties via BIM
• Engages consumers through social media
• Helps you upgrade your home
• Gives you a bird’s eye view of your property
• Provides quick replies to all your queries

1) Creates a virtual real estate market

The digital transformation in real estate makes it easier for home buyers to research a property and collect all the information needed before a site visit. It also helps investors discover upcoming properties in a locality, gather information about the developers, understand the top residential areas of a city and the appreciation rates, and collect project-specific details. It also creates a global property market, making it easy for NRIs to research the Indian realty sector. With the latest trends like digital paper, you can easily create digital documents and start buying a property in India from the comfort of your living room abroad.

2) Helps you visualise your property through VR

Homebuyers can now easily visualise a property through cutting-edge technology like virtual reality before scheduling a site visit. Using virtual reality, developers can showcase their properties with a unique video that provides a 360-degree view of the development. It displays both the interiors and the exteriors of the building so that buyers can obtain a better understanding of the property. These videos are shown in social media campaigns and on the landing pages of projects, making them an effective marketing tool that benefits homebuyers and property developers.

3) Showcases under-construction properties via BIM

Building Information Modelling (BIM) helps give investors a deeper understanding of the dimensions of a property, making it the most prominent digital transformation in real estate. It uses high-tech software to project a 3D view of the building, which provides better clarity on the sitemap, lighting and architecture, surface area and skeletal structure. This technology is particularly effective in giving potential home buyers a better idea of under-construction projects, so they can visualise how the development will look once the construction is completed.

4) Engages consumers through social media

Being able to show intricate details about a real estate project digitally means connecting with consumers through social media as well. With so many active users on various social media platforms around the globe, it becomes easier for real estate investors to check reviews of developers online, join forums, connect with developers and discuss the pros and cons of a property. It is also a great platform to get the best deals from builders on their upcoming and completed projects.

5) Helps you upgrade your home

Not only does the digital industry help home buyers with the research and buying process and the arduous task of upgrading your brand-new home into a smart one. You can benefit from many digitally controlled devices, from smart mirrors that display your daily schedule to home automation systems that help safeguard your family and your property.

6) Gives you a bird’s eye view of your property

Drone technology is one of the futuristic digital trends for real estate and it is here to stay. With the help of high-definition drone shots, potential homebuyers can get an aerial view of the apartment or villa they are investing in. This provides better clarity on the development as a whole with a focus on the main project highlights. A drone shot helps understand the expanse of the development and the surrounding neighbourhood.

7) Provides quick replies to all your queries

Potential home buyers can benefit from quick responses to basic queries with the help of chatbots. This feature is quickly picking up pace, with top developers leveraging the fast turn-around time and round-the-clock availability of chatbots on their websites. You can now quickly check the availability of a property or the pricing of a project with the click of a button, whether you are an NRI planning to invest in real estate or a first-time home buyer.

Now you would have a better understanding of digital real estate trends in the market. With these futuristic inventions and cutting-edge technology, it is safe to say that India’s booming real estate industry is not showing any signs of slowing down. We, at Sterling Developers, embrace the latest technology and work towards evolving our projects with the advancing technology. Contact us at Sterling Developers for spectacular properties in the luxury housing market at Whitefield, Hebbal, Marathahalli – Sarjapur ORR, Koramangala and other top localities in the leading city of Bengaluru.